About Heloan Goodies

"Join us on a flavorful journey as we share Indonesia's rich snack culture through our subscription boxes, delivering delightful treats to your doorstep every month."

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Hey, I'm Cindy, the heart behind Heloan Goodies! Currently, Heloan Goodies is a one-woman venture fueled by passion and creativity. I’m thrilled to handpick and savor each product, curating delightful boxes that bring joy and rich flavors to your table.

I envision Heloan Goodies as the leading subscription box in Indonesia, showcasing the incredible variety and quality of our nationwide products. I believe Indonesian goods deserve spotlighting, celebrating, and sharing with the world.

This journey is also about supporting small and micro business owners (UKM & UMKM) across Indonesia, starting from my home in North Sumatra. Over time, my vision has grown into something bigger: building an e-commerce platform that connects Indonesia’s creative entrepreneurs with customers worldwide.

This platform would serve not only fellow Indonesians living abroad but also international audiences eager to explore the unique flavors, craftsmanship, and stories of Indonesia. By bridging these communities, I aim to boost the local economy while inspiring people from around the globe to discover the beauty of Indonesia’s rural areas.

My mission through Heloan Goodies is simple but powerful: to introduce Indonesia's unique craftsmanship and cultural treasures to the world. Together, we can celebrate and share the richness of Indonesia.

I hope along the way, you can join me on this journey and help share the richness of Indonesia, one product at a time!